The measurement of emotional components in market research is becoming increasingly important. Since the emergence of methods in the field of neuromarketing at the beginning of the century, traditional survey methods have increasingly been supplemented or, in some cases, even replaced by objective measurements of physiological parameters.

Emotions are known to play a major role in brand loyalty and can determine the success or failure of a campaign.

If you already use eye tracking to analyze your campaigns, it can be supplemented by measuring physiological data using the universal amplifier Variolab.

You can analyze the measured data based on events detected by eye tracking with the software packages Biometric Software Suite Professional or Blickshift Analytics.

For tests at the point of sale, we recommend using the mobile amplifier Varioport and measuring brain activity with the PortaLite NIRS system to complement mobile eye tracking.