Meet us at the following events:
ETRA in Tübingen
30.5. - 2.6.2023
Eye tracking technology has become an important tool in research in recent years. The ability to track the eye movements of test subjects opens up new possibilities in many areas, from market research to medical diagnostics.
But what exactly makes eye tracking so special? Well, it is the possibility to measure visual perception without the subjects being able to actively influence it. It is a method based on objective measurements that provides a variety of data that can contribute to the interpretation of visual perceptual processes.
And these data can become even more valuable when collected in conjunction with other physiological data. Synchronous acquisition of data such as EEG, ECG, and skin conductance can lead to a deeper understanding and provide new insights into the relationships between visual perception and bodily responses.
The technology is inherently interdisciplinary and encourages collaboration between experts in different fields. Based on this interdisciplinary approach, the BiSigma team develops individually configurable hardware and software solutions for effective use in your research area as well.
If you want to learn more about the importance of eye tracking, physiological signals and their use in research, we recommend BiSigma’s tutorial at this year’s ETRA conference in Tübingen or read our flyer.
There, the latest developments and applications of eye tracking and its connection with other physiological data will be presented using real-world experiments. You are not able to attend ETRA and the tutorial of BiSigma? Then feel free to contact us at info@bisigma.de to arrange an individual demo appointment.